Bonjour! Ciao! Hallo! Terve!

Nice to meet you

LET’S GET ACQUAINTED

Founder of Gushworthy & Counterpart Strategies

I’m Elizabeth — and if you’re here, it’s because something in you is Shifting. Expanding. Rising.

For nearly 15 years, I helped others find and showcase their magic while keeping my own carefully tucked away. I built brands, guided executives, shaped messaging, and clarified identities from behind the curtain — quietly, masterfully, invisibly.

I’ve lived all over this country, and abroad (in Finland and Germany) and I’ve worked across global agencies, enterprise tech, and high-growth environments where I learned how to translate the heartbeat of a business into a brand people feel. I’ve sat in boardrooms, tech labs, creative studios, and small businesses where the stakes were real and the stories ran deep.

Seven years ago, I founded Counterpart Strategies, a boutique consultancy devoted to helping organizations step into their next level with sharper positioning, stronger brand identity, and an online presence that grows visibility and earns trust. I built it from scratch — project by project, relationship by relationship — and it taught me so much about leadership, depth, and building a business rooted in integrity.

But even as my clients transformed…
I knew there was a bigger evolution waiting for me.
A deeper calling waiting to be answered.

A voice I had silenced.
A presence I had diluted.
A fuller expression I had postponed until “later.”

Until one day…the voice would not be silenced any longer…

Gushworthy is born

So I began building something behind the scenes — slowly, deliberately, fiercely — that finally feels like all the best, clearest, boldest parts of me.

Romantic.
Strategic.
Playful.
Adventurous.
Luxurious.
Alive.

A brand that lets me show up fully — and helps other women do the same.
A brand for the woman who is already powerful and successful…
but knows she’s not done becoming.

My work now lives at the intersection of identity, strategy, storytelling, and transformation. It’s where clarity meets embodiment. Where your brand becomes a truer reflection of who you’re stepping into — not just who you’ve been.

This is the heart of Gushworthy.
A home for reinvention.
A home for women whose most iconic chapter still lies ahead.

So pull up a chair, love.
You’re not here by accident.
You’re here because you’re entering a chapter worthy of being seen.

And I’d be honored to walk with you as you step into her.

The Gushworthy Manifesto

This is for the woman who wants a brand that reflects who she’s becoming — not who she’s been.

A brand that feels like a full-body exhale.
A brand that feels like home.
A brand that feels like truth.

I believe:

  • A woman’s brand is an extension of her identity — not a mask she wears.

  • Visibility is not vanity — it’s stewardship of your gifts.

  • The world changes when women with vision stop whispering and starts speaking at full volume.

  • Your next chapter deserves devotion, not optimization.

  • The most iconic version of you is already here — she just needs permission to lead.

Gushworthy is a movement of women reclaiming their brilliance, their voice, and their presence.


Women who are done shrinking.
Done hesitating.
Done negotiating their worth.

Women who are ready to stand in a room and not just be seen… but remembered.

Women who are ready for luxury, artistry, clarity, strategy, and soul — woven together with intention and identity at the center.

Women who are ready to become undeniable.

If you feel the pull… you’re one of us.

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